Private label - what exactly is it?
Private label is Polish for private label. The history of private labels is closely linked to large retail chains. It was grocery supermarkets that first came up with the idea of creating their own brands for the most popular products in their stores.
A retail chain outsources the production of pasta, for example, to an external company, which then produces the product in packaging bearing the chain's logo. This is the simplest explanation of what a private label is.
Private label products
Private labels were once associated with the cheapest products, usually of poor quality. Today, the situation is completely different. The market has evolved significantly, and private labels have undergone a transformation along with them. Private labels often offer premium products with compelling branding.
Contract manufacturing - private label manufacturer
You already know what retail chains' own brands are, but private label production has another face.
If you have a new business idea and want to create your own product, you don't have to invest a lot of money in building your own factory. You can remain flexible and independent from changing technology, and use the savings you make for things like marketing and building a distribution network. This is an increasingly popular business model worldwide.
Private label - how to start?
All you need is an idea for a product, and the private label manufacturer will take care of the rest. Contract manufacturing is very popular in the food, cosmetics, dietary supplements, and pharmaceutical industries.
Private label manufacturers also provide contract manufacturing services for smaller companies and startups. Private labeling is also becoming increasingly popular in e-commerce, such as on Amazon. To differentiate themselves from the competition, retailers release products under their own brand.
Private label in Poland
PLMA (The Private Label Manufacturers Association) statistics show that the share of private labels in sales in retail chains is constantly growing and already exceeds 30% in many European countries.
Private label organic food
Many organic food producers are constantly expanding their product portfolios to provide a comprehensive service to their customers. Machines are typically highly efficient, and many producers fail to utilize even a fraction of their capacity. Machines only generate revenue when they are operational, which is why many producers choose to outsource their new organic products. This is a very popular and valued solution in the organic food industry.
Contract manufacturing in an organic processing plant
We specialize in the production of nut spreads (peanut butter) and clarified butter (ghee). For years, we have been developing the nut spread and sweet creams category. Our latest product won a gold medal at Poland's most important organic trade fair, Natura Food, in Łódź.
Peanut butter contract manufacturing

We offer a comprehensive contract manufacturing service for peanut butter under the client's brand (private label). We have a proven, in-house technology for producing peanut butter, refined over years. We collaborate with nut suppliers worldwide, glassworks, plastic packaging and lid manufacturers, and label printers. We print smaller label runs in-house without additional pre-press costs. We will create your peanut butter from start to finish.
Contract manufacturing of ghee

We offer a comprehensive contract production service for ghee clarified butter under the client's brand (private label). We have a proven, proprietary ghee production technology, refined over years. We collaborate with farmers who graze their cows in the meadows of the Podkarpacie region. Organic butter is produced from organic milk, which we then clarify to obtain 99.99% butterfat, ideal for frying.
We will create your ghee from A to Z.
Contact
























Comments (0)
There are no comments for this article. Be the first one to leave a message!