Private label - what is it actually?
Private label is a private label in Polish. The history of private labels is closely related to large retail chains. It was the food supermarkets that first came up with the idea of creating their own brands for the most popular products in their stores.
A retail chain orders the production of, for example, pasta to an external company, and this company produces this product in a package with the logo of this chain. This is the easiest way to explain what a private label is.
Private label products
In the past, private labels were associated with the cheapest products, usually of poor quality. Today the situation is quite different. The market has grown a lot and private labels have undergone a transformation with them. Premium products with very interesting branding are very often offered under private labels.
Contract production - private label producer
You already know what private labels are, but private label production has another face.
If you have an idea for a new business and want to create your own product. You don't have to invest a lot of resources in building your own factory. You can remain flexible and independent of the changing technology, and the money saved in this way can be used, for example, on marketing and building a distribution network. It is an increasingly popular business model all over the world.
Private label - how to start?
All you need to do is have an idea for a product, the private label manufacturer will take care of the rest. Contract manufacturing is very popular in the food, cosmetics, dietary supplements and medicines industries.
Private label producers also provide contract manufacturing services for smaller companies and startups. Private label is also becoming more and more popular for e-commerce sales, e.g. on amazon. Sellers, in order to distinguish themselves from the competition, release products under their own brand.
Private label in Poland
PLMA (The Private Label Manufacturers Association) statistics show that the share of private labels in sales in retail chains is constantly growing and in many European countries it already exceeds 30%.
Private label for organic food
Many organic food producers are constantly expanding their product portfolio in order to be able to comprehensively supply their customers. Machines usually have high performance and many manufacturers are unable to take advantage of even some of their performance. Machines only earn for themselves when they are in operation, which is why many manufacturers decide to contract production of their new ecological products. It is a very popular and valued solution in the organic food industry.
Contract production in an ecological processing plant
We specialize in the production of nut pastes (peanut butter) and clarified butter (ghee butter). For years, we have been developing the category of nut spreads and sweet creams. Our latest product won a gold medal at the most important Polish ecological fair - Natura Food in Łódź.
Contract production of peanut butter
We offer a comprehensive contract production service of peanut butter under the client's brand (private label). We have our own peanut butter production technology that has been proven over the years. We work with nut suppliers all over the world, glass mills, producers of plastic packaging, lids (caps) and label printing houses. We print smaller series of labels in-house without additional preparation costs. We will create your peanut butter from A to Z.
Contract production of ghee clarified butter
We offer a comprehensive contract production service for ghee clarified butter under the client's private label. We have a proven technology of ghee clarified butter, which has been developed over the years. We work with farmers who graze cows in the meadows of Podkarpacie. Organic milk is used to make organic butter, which we then clarify to obtain 99.99% milk fat, which is perfect for frying.
We will create your ghee from A to Z.